Top 5 Social Apps Performance on Unified Platform in Middle East in Q2 2023

In Q2 2023, the top 5 social apps in the Middle East showed varied performance trends across downloads, revenue, and active users. Here's a detailed look at how each app fared:

TikTok experienced significant growth in both revenue and downloads. Weekly revenue peaked at approximately $3.5M by the end of June, starting from around $3.1M at the end of March. Downloads saw a notable increase from 375K to 592K over the quarter. Active users also showed a steady rise from 28.9M to 31.8M.

Facebook had a consistent performance in terms of revenue and active users. Weekly revenue started at about $42K and rose to $62K by the end of June. Downloads remained relatively stable, hovering around 265K to 300K throughout the quarter. Active users fluctuated slightly but remained above 31.3M, reaching a peak of 31.9M in early June.

Instagram showed modest growth in revenue and steady performance in downloads and active users. Weekly revenue grew from approximately $6.5K to over $10K by the end of June. Downloads varied slightly, starting at around 261K and ending the quarter at nearly 280K. Active users remained stable, with a slight increase from 24.6M to 25.1M.

Bigo Live - Live Streaming App saw fluctuating revenue and a stable user base. Weekly revenue ranged from $220K to nearly $395K. Downloads showed minor fluctuations, starting at around 90K and ending close to 81K. Active users remained relatively stable, fluctuating around 1.1M throughout the quarter.

X demonstrated a mixed performance. Revenue peaked at approximately $176K in mid-April but saw fluctuations, ending June at around $141K. Downloads were relatively stable, starting at 119K and ending at 124K. Active users experienced minor fluctuations, ranging from 16.4M to 16.2M.

These insights are based on data from Sensor Tower, where more detailed analytics and trends can be explored further.